NTU Professor Chen Jiasheng's experience after the visit

Welcome to the transformation of Pingtung's agriculture! Towards high value and brand development!

Today, I attended the strategic cooperation signing ceremony between the Taiwan Rehabilitation Conference and the US University of Science and Technology, and gave a special speech. After that, I visited the Linhou Cocoa Farm in Pingtung and saw the high-value cacao tree transformed from betel nut. For the first time, I saw a cacao tree blooming and transformed from a flower into a cacao fruit! The owner of the farm has invested seven or eight years of transformation and development of related biotech products! And the owner's entire business thinking is no longer limited to the primary products of cocoa beans and noodles. He recognizes the importance of creating brand value and the systematic thinking of circular economy!

I saw many cocoa flowers on the trunk, but the cocoa fruits that can grow are limited! There is also a problem of competition. Some flowers will fall off because they cannot absorb enough nutrients. Only flowers that have absorbed enough nutrients can grow into cocoa fruits! This is also the natural evolution of plants!

At present, the price of cocoa-related products is much higher than that of well-known international brands!